How can you use social data with your CRM system?

A session at Social Media Week London Sep 2012

Wednesday 26th September, 2012

12:00pm to 2:30pm (GMT)

The availability of social data across different sites is not being used by brands today. Further, the privacy issues around the use of this data is underestimated. Come and learn about:

what social data you can access?
how you could use this data in your marketing and social media campaigns?
how you can better target consumers and businesses?
how you can build better engagement models?
integrating CRM data into Social activity (Social CRM)
privacy issues and how to ensure that you don’t break the law
We have speakers from Fintricity, Nabarro and SAP who will focus on the challenges, issues and opportunities.

About the speaker

This person is speaking at this event.
Chris Heffer

Social Business Evangelist

Social business blogger, speaker, aspiring author & challenger of the status quo - Head of Marketing @dachisgroup_eu

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Time 12:00pm2:30pm GMT

Date Wed 26th September 2012

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