Add an eventSocial Media Week London Sep 2012 schedule
Monday 24th September 2012
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Truth. And Trust. Why What You Do Matters In Social Media
by guy stephens, JennyAfia, David Cushman, Mark Schaefer and Benjamin Ellis
Like Minds at Social Media Week is a whole series of events across the week. For a full list of our Social Media Week events and to register go here.
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Truth. And Trust. Why What You Do Matters in Social Media
Is it still possible to “fake it” before you “make it”? And is it possible to hide? Strong evidence suggests that if you do, not only will you be found out, but the chances are you will be very quickly vilified in public, irrespective of the veracity of what it is that you are trying to fake or hide.
In what has become known as the “Streisand effect”, more businesses are discovering that it in trying to play down, or hide, an issue that they don’t wish to be discussed in public, they not only draw attention to the issue, but in just about every single case they exacerbate attention of the issue well beyond its original audience until it becomes a much bigger issue over how they deal with the truth of the issue, and whether they can be trusted on it.
In this talk and panel session we will explore the rise in importance of truth and trust in social media, why it pays to take a more open and transparent approach to how we do business, how this is shaping the way we approach both our personal and professional lives, whether demonstrating it is now as important as having it, and the sometimes restricting effects this can have on how businesses and individuals conduct themselves.
“Like Minds is an intellectual playground where thinkers, strategists, agents provocateurs, innovators, challengers and mavericks can open up, share ideas and be inspired in a warm, welcoming and world-wide environment. If you haven’t been, go. You’ll see the future there; most likely, yours.”- Robert Bean, Founder, The Robert Bean Branding Company
Attendees are encouraged to actively participate in this event. You can follow and contribute to the debate on Twitter using the #LikeMinds hashtag.
Registration will start at 08:30. This event will start at 9:00am and finish at 10:30am
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LinkedIn Masterclass Series: Creating Your Perfect LinkedIn Profile
by Mark White
This is the first session in the LinkedIn Masterclass Series taking place throughout Social Media Week in London and delivered by Mark White, an independent trainer on LinkedIn. [NB. There is a small cost for this event and you need to register in advance - please see below]
Here we will be looking at how to plan and create a Personal Profile on LinkedIn which delivers against your objectives for being on the site and ensures that you and your business stand out from the crowd.
We will examine how to increase the appeal and ‘stickiness’ of your Profile for other members of LinkedIn and how to help ensure that you appear prominently in LinkedIn’s Search for your main keywords.
Any questions then please contact me on:
LinkedIn: http://uk.linkedin.com/blogcoach/
Twitter: http://twitter.com/linkedinguys/
Email: mark-smw@linkedintraining.netPlease note: there is a small cost for this event!
For logistics reasons, we are going to be charging a small £10 fee for this session to go towards venue costs – there will also be coffee and tea. -
Telling Stories in a Digital Age
by dianas, Anna Rafferty, dick_taylor and Luke Bozier
Pearson will be making our debut at Social Media Week with an event about stories. Telling Stories in a Digital Age will examine how the ancient art of storytelling has been and will continue to be affected by technology and social media.
Chaired by Head of Future Technologies at Pearson, Diana Stepner, our speaker lineup is Penguin Digital Managing Director, Anna Rafferty, the co-founder of new social network Menshn, Luke Bozier, and edtech startup Night Zookeeper investor Richard Taylor.
The discussion will involve everything from new technologies and trends in story telling, to how a brand’s narrative is effected by constant contact with customers on social media. We’ll also talk about the impact of citizen journalism on reporting news stories, what digitally-native generations will expect from storytellers, and how the constant stream of reader feedback affects writers and authors today.
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The 5th Dell B2B Social Media Huddle
The Dell B2B Social Media Huddle is an informal one-day event that brings together senior communicators and marketing professionals to exchange and share their experiences in social media in B2B.Huddlers choose whether to just come and listen to what others have to say, or stand up and share their own thinking during one of the open unconference sessions. The day concludes with further networking opportunities at the informal tweetup.
The expected outcome for you is new or renewed connections and actionable insights that you can apply in your business.How is it organized?
The programme for the 5th Huddle will follow the format that’s proved popular in each of the previous Huddles:
Morning: keynote presentations
Afternoon: unconference workshops
Evening: tweetup
Each of the keynote presentations will be live video streamed; the audio will be recorded for post-event audio podcasts published by For Immediate Release.Stay connected:
The B2B Huddle website: http://www.b2bhuddle.com/ and Twitter account @b2bhuddle34 will provide ongoing news and updates about the 5th huddle.
Have you joined the Huddle LinkedIn group? There’s a community of over 150 huddlers that you’d benefit from connecting with.
If you tweet about the Huddle, please use the hashtags #smwb2b and #smwldn to keep the conversation connected. -
Using Social to go Global supported by Open to Export
by Nitin Dahad, UKTI Tech NY, Chris Schaumann, George Berkowski, Eamon FitzGerald, Robin Grant and Iris Cai
Want to take your business global? Find out how how to use social media, online communities and collaborative tools can help build your company’s international business.
Opening with a spot of networking over coffee, we’ll discover Open to Export, the exciting new service from UK Trade & Investment and Yell, which help small fast-growing firms find the answers they need to develop their global potential.
Hear from a range of firms from large corporates to startups who have leveraged the opportunities provided by the technology to ‘go global’. Find out what hurdles they had to overcome, what worked, what didn’t and quiz them on their plans for the future.
Joined by country-sector experts from UKTI and a leading law firm, there’ll be a chance to quiz the experts on the USA and other fast-growing countries and to expore Open to Export, which provides a platform to bring these communities and knowledge together.
With an informal networking lunch to round off the session, there’ll be time to mingle, network and chat informally with the speakers and delegates.
Agenda
10:00am - Registration & coffee
Grab a coffee, mingle with the delegates and get together your questions for the panel10:30am - Presentations and Q&A
Chair’s Introduction
Collaborating to go Global - UKTI & Yell to discuss Open to Export
Cracking Global Corporates - how to win work from global multinationals
Using Social & Collaboration to Build Your Export Business: Case Studies, Presentation & Discussion12:30 pm - 2pm - Quiz the Experts over Lunch
Tuck into a light networking lunch and grab the opportunity to spend one-to-one time with experts from UKTI’s team of International Trade Advisors, country and export advice experts from the Open to Export platform and beyond.Speakers:
Was Rahman, Advisor - Global Technology Industry at UK Trade & Investment - http://uk.linkedin.com/in/wrahman
Philip Montague, Head of Public Sector Partnerships at Yell - http://uk.linkedin.com/in/philip...
Nitin Dahad, Sector Specialist at UK Trade & Investment - http://uk.linkedin.com/in/nitind... - @ndahad
Beth Eisen, Commercial Officer (NYC) at UK Trade & Investment - http://www.linkedin.com/pub/beth... - @UKTITechNY
Chris Schaumann, Director Advocacy, Europe at Nokia - http://uk.linkedin.com/in/chrissch - @Chriss35
George Berkowski, Hailo - http://uk.linkedin.com/in/berkowski - @spacekowboy
Eamon Fitzgerald, COO at Naked Wines - http://uk.linkedin.com/in/eamonf... - @grape_escape
Robin Grant, Global Managing Director, We are Social - http://uk.linkedin.com/in/robing... - @robingrant
Iris Cai, Director of Positive Speaking - http://uk.linkedin.com/in/positi... - @Iris_Cai
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Vitalise Your Intranet
by Pablo Peris and Ant Clay
Join us 24th September during social media week in this interactive and engaging seminar to learn how and why to create a real social intranet for your organisation. This session is aimed at IT business decision makers of medium to large organisations. If you’re interested in building and sustaining a true social intranet with benefits of a ROI then this seminar is for you.
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Heroes of Social Innovation
The rise of social media and social technology has demonstrated its power to revolutionise industries, change governments and empower social movements. In a very literal sense, the power to connect and collaborate is quite literally changing the world. Mobile technology and social networks enable groups to self-organise and campaigns to gain worldwide momentum.
From global campaigns to national and hyper-local initiatives, mobile technology and social networks are helping to provide foundations for social innovators andsocial enterprises.
Starting with a keynote from Peace One Day founder, Jeremy Gilley, our speakers will explore the people and organisations that are harnessing the opportunity the technology provides to overcome social challenges, the heroes of social innovation.
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How Fashion Brands Can Take Advantage of UGC
by Matteo Montecchi, Kat Duffy, Karinna Nobbs and Jonathan D Pryce
A panel discussion comprising academics, creatives, marketers and bloggers which debates the evolution of UCG and outlines its form and function for both brands and consumers. It focuses specifically on Instagram and it aims to identify successful campaigns and initiatives utilised by fashion brands.
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How To Do Social
If you get a role running the social media for your company would you know where to start?
You’ll get thrown in the deep end and managing a company’s social media strategy is very different to running your own. This guide will take you through how to run social media accounts, how to not get banned by Facebook, escalation and editorial calendars and optimum scheduling times. We’ll take you through Facebook ads, how to write engaging content and a bit about reporting and Facebook insights. Plus we’ll show a few awesome examples, and where people have gone wrong in the past.
Aimed at recent graduates and those looking for a start in social media – all welcome.
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How Social Media is Changing Politics and Public Affairs
by Antony Carpen, Matt Freckleton, Guido Fawkes and Stuart Bruce
The enormous growth of the social web means that many companies have embraced it as part of their marketing communications activity. Far fewer have recognised the threats and embraced the opportunities it provides for corporate relations and public affairs.
A panel of experts from the worlds of politics and communications will discuss the impact social media has on public affairs and how these tools and networks can be used to influence the public policy debate.
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The Rise of Social Customer Service
by Coral Summers, Luke Brynley-Jones, Martin Hill-Wilson, Simon Preece and Nico Henderijckx
With a reported 20% of consumers now seeking support through social media channels, such as Twitter, Facebook, YouTube and branded-communities, customer service is moving into the public domain. Brands are responding: investing in new systems, acquiring new skills, trying out new methods and learning from their mistakes.
But is it working? Are customers getting a better service? Are companies resolving issues or simply amplifying complaints? Are Customer Service teams ready for social?
Join our team of expert practitioners and speakers from Sainsbury’s and Sony as we explore the challenges and opportunities afforded by the rise of social customer service on the first day of Social Media Week London.
PROGRAMME
Hosted by Our Social Times and Tempero, the seminar will include a series of short presentations and case studies (30 minutes) followed by an illuminating discussion (1 hour) with lots of time for Q&A.
Topics will include:
• The challenge of end-to-end social customer services
• Case studies from Sainsbury’s and Sony
• Twitter and Facebook for customer services
• Customer support communities
• Management structures, tools and processes
• Staffing, skills and culture changeWe will be hosting drinks at the venue from 5.30pm, so attendees are invited to stay on after the seminar for an hour of high-value networking.
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What The Shrink Can Teach The Community Manager
by Ben Mason
How to apply behavioural psychology insights to the practices of community management and wider community marketing programmes. This presents a simple version of established psychological understanding and works it into tactics and techniques that can make community management practices much more effective.
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Show Me The Money. Where The Real Opportunities Are To Create Business Wealth With Social Media.
Show Me The Money. Where the Real Opportunities are to Create Business Wealth with Social Media
Businesses need to make money. Businesses need money.
It doesn’t matter how many people “join the conversation“, you still need to monetize them to make a profit. To make money you need money and it starts with investment.
With the traditional sources of funding unable to satisfy the demand from new and growing businesses, business owners and entrepreneurs are increasingly looking for investment from ever more varied sources. And as natural innovators, entrepreneurs are harnessing social and digital media to reach customers and extended personal and business networks to provide financing and a return.
At first glance crowd-funding is the perfect vehicle for providing early stage capital. With limited and controllable costs, and access to a seemingly untapped source of potential investors, crowd-funding has made itself attractive to businesses looking to fund themselves to the next level. However, seeking investments from third parties through an open model is not without its challenges. The market is heavily regulated with civil and criminal penalties awaiting the unwary, and there is little to guarantee the level of business support, advice and mentoring. Going the traditional route of venture capital funding may have its detractors, but finding the right partners from the professional finance markets could bring better support, and may ultimately lead to longer-term, and more profitable, success.
In this panel debate we will explore the various different funding models that people use, and how social media has transformed the way that businesses reach out to acquire investment and support.
“Like Minds is an intellectual playground where thinkers, strategists, agents provocateurs, innovators, challengers and mavericks can open up, share ideas and be inspired in a warm, welcoming and world-wide environment. If you haven’t been, go. You’ll see the future there; most likely, yours.”- Robert Bean, Founder, The Robert Bean Branding Company
Attendees are encouraged to actively participate in this event. You can follow and contribute to the debate on Twitter using the #LikeMinds hashtag.
Registration will start at 16:00. This event will start at 16:30 and finish at 18:00am
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The Business of Memes
by Kate Miltner
Kate delves into the world of memes; how they came about, why they’re important and whether brands should consider them as a tool for advertising.
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Social Media 2022 - It's All In The Mind
Come along to Yammers Social Media Week event at our brand spanking new offices at 80 Great Eastern Str, London. We’ll show you how we are already living part of the future today and help you re-imagine new scenarios for future living.
Drinks are free and places limited.
Today we are in a transitional period. We’ve seen systems of record become systems of engagement. A new era will arise emphasising the infinite capabilities of the individual’s creative mind, regardless of place and time. The individuals creativity will be tapped to compete in the battlefield of ideas. Work/life will continue to merge alongside other social, economic, environmental and political systems merging into a more holistic and sustainable existence.
A greater emphasis on wellbeing will be placed at the center of our activities. Behaviours will change and the way we understand and respond to those behaviours will need to change. As pioneers we will meet resistance and great challenges. We’ve seen this throughout history and we’ve seen the rewards that come to those who push on.
Wednesday 26th September 2012
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How can you use social data with your CRM system?
by Chris Heffer
The availability of social data across different sites is not being used by brands today. Further, the privacy issues around the use of this data is underestimated. Come and learn about:
what social data you can access?
how you could use this data in your marketing and social media campaigns?
how you can better target consumers and businesses?
how you can build better engagement models?
integrating CRM data into Social activity (Social CRM)
privacy issues and how to ensure that you don’t break the law
We have speakers from Fintricity, Nabarro and SAP who will focus on the challenges, issues and opportunities. -
Social CRM – A practical look at what it is and how to get started
by Chris Heffer
This two hour session will explore the big questions still surrounding Social CRM:
What it Social CRM?
What are the benefits?
What are the barriers?
Is anyone using it?
How do I get started?This will be a practical session focussing on realities facing brands when thinking about social CRM, and attendees should leave with plenty of ideas on how to get started.