Sessions at SMX Advanced Seattle 2012 on Wednesday 6th June

Well-designed mobile landing pages and sites can mean the difference between consumer engagement or abandonment, with corresponding consequences to your brand. But can mobile sites and landing pages actually drive conversions? Should marketers plan that mobile users will convert on their smartphones; or should they expect conversions to come from other channels: telephone, PC or offline? And how can those smartphone-influenced sales or conversions be tracked? What about “T-commerce?” Should tablets be treated like PCs or smartphones or neither? These and related critical mobile questions will be addressed by the panel.