Friday 28th September, 2012
11:00am to 11:30am
In this session, participants will get a firm understanding of the differences between influencers and advocates. They will also learn a step by step process on how to create a brand advocate program that scales both internally with employees and externally with customers. There will be case studies from both Microsoft and Adobe.
SVP, Social Business Planning @EdelmanDigital. Hustler. Lakeshow. US Marine. Author. My Book - http://bit.ly/socialbusinessbook bio from Twitter
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