Content Marketing: From Good to Great

A session at Social Fresh WEST

Friday 28th September, 2012

12:15pm to 12:45pm (PST)

There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.

In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from Applebee’s and H&R Block and other large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.

About the speaker

This person is speaking at this event.
Zena Weist

iWorkingMom. VP @EdelmanDigital. Thoughts shared here are mine. Autism awareness advocate, Guinness drinker, wine and chocolate devourer, therefore I run. bio from Twitter

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Time 12:15pm12:45pm PST

Date Fri 28th September 2012

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