Friday 28th September, 2012
12:15pm to 12:45pm
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from Applebee’s and H&R Block and other large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
iWorkingMom. VP @EdelmanDigital. Thoughts shared here are mine. Autism awareness advocate, Guinness drinker, wine and chocolate devourer, therefore I run. bio from Twitter
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