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The Power of Connecting The Dots

A session at Social Fresh WEST

Friday 28th September, 2012

1:45pm to 2:15pm (PST)

Much blood has been shed in the battle for budget, attention and results between traditional paid media and social media. But these two camps shouldn’t be fighting, they should be working together. Learn how to fully integrate your paid, earned and owned media channels through successful case studies from large brands.

  • Defining paid vs. earned vs. owned and giving good examples of each (including how Facebook can be all three)
  • Walking through case studies of successfully integrated campaigns
  • Showing how brands can better integrate their campaigns

About the speaker

This person is speaking at this event.
Clay Hebert

Founder of @spindows. Nomad. Optimist.

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When

Time 1:45pm2:15pm PST

Date Fri 28th September 2012

Short URL

lanyrd.com/sxwcm

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