Friday 28th September, 2012
2:30pm to 3:00pm
Taking an existing marketing campaign and finding ways to make the experience social and shareable can have more impact than executing a standalone social idea. During this session TaylorMade will talk about how they work to understand their audience, create opportunities to make the brand stand out at key moments, and find ways to integrate a social layer over top of all the things they do.
TaylorMade continues to experiment with ways to engage their audience around topics that help the company stand out — using campaigns like “Driver Love” and RocketBallz that produce strong Twitter engagement and some very interesting fan-submitted Facebook photos.
Social media for TaylorMade, adidas Golf, Ashworth. Previous lives: @hp, @qualcomm, @cnn. Happy mom of 2 boys. When I have time, I run. *this is me, not TMaG* bio from Twitter
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