Building A Better Content Engine

A session at Social Fresh WEST

Friday 28th September, 2012

3:45pm to 4:15pm (PST)

PR and social media become powerful allies when they align as a content engine. The skill set of good PR professional is one that may be best suited for social. Elements of highly successful social media marketing falls in line when we focus on content quality, effective story telling, understanding how to build relationships (online/offline), a constant creativity, and willingness to change and adapt as the your online community adapts.We will review examples from Twizzlers and Smore’s and how this all leads into building dynamic communication.

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Anna Lingeris

Hershey's PR & SM maven (opinions are mine), Steelers & PSU super fan, PGH native, Body Pump/Body Combat addict, AXO advisor & kick-ass spinning instructor bio from Twitter

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Time 3:45pm4:15pm PST

Date Fri 28th September 2012

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