Your current filters are…
by Jason Seiden
What if you suddenly found yourself with the power to read peoples' minds? What if you could find out about a person's entire professional background while waiting for him to answer your phone call? What if you could find a person's contact information without even knowing a last name? With social media, these are no longer "what if" scenarios. They are the reality of the world we live in -- and the impact of this new reality is nothing short of revolutionary. The real question is, where does this revolution take us—what does all this mean for the way we work and play? Keynote speaker Jason Seiden looks at the data, the trends, and historical precedent to get you an answer. The result is a forward looking plan—grounded in solid strategy and proven tactics—that will carry you beyond social, and prepare you for what comes next.
by David F. Giannetto
by Paull Young
Paull Young, Director of Digital at charity: water, will talk about the underpinnings of charity: water’s success online. Charity: water has provided over 2 million people with access to clean and safe drinking water in just 5 years due to a brand model based on a 100% funding model, proving every projects with GPS and photos, and an innovative online fundraising strategy hinging around great content.
by Jonathan Hyman
Exploring the characteristics of successful community managers: Work flow, guardrails, claims training and playbooks that lead to effective results. Will take a look at the differences/challenges of revealing your manager to the world (Lunchables) versus remaining a corporate voice (American Airlines, Oscar Mayer….) Touching on best practices from finding, hiring and setting up your community manager for success. Answering concepts such as “what are the ethics of over-seeing the community managers existing online personal space,” and more.
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
by David Jackson
by Sam Shank
The next big innovations will be across the intersection of social, local and mobile technologies (SoLoMo). Learn tips, tricks and tales from the front lines of travel. Successful brands are moving beyond viewing social media as a channel, and are integrating social features across the end-to-end experience.
by Aparna Dave
What you’ll learn in this session:
What’s on the regulators’ radar?
Do’s and don’ts of social media policies
How to effectively communicate with and educate employees
Practical approaches for enforcement
Monitoring social media efforts
Evaluating when and how to engage and respond to posts
Developing a crisis communications plan
by Susan Gordon
Whether your community is on Facebook, Twitter, or your email list, your nonprofit can raise money using social media. Nonprofits have raised over $40 million using Causes through online community-building, storytelling, and viral, peer-to-peer promotion on Facebook. Join Susan Gordon from Causes.com (the company behind the Causes app on Facebook) to walk through what you need to know to run effective online fundraising campaigns. She'll discuss concrete examples of what successful campaigns have in common and what big mistakes nonprofits are making so your nonprofit can have the "Secret Sauce" of social media fundraising. She'll also give you a sneak peak into what's ahead for nonprofits on Facebook.
by Eric Rardin
by Shannon Paul
by Chris Silva
In the rush to get internal mobile strategies off the ground that go beyond email and calendaring, organizations are looking to develop in house app development expertise to better serve mobile workers. The catch? The spectrum of mobile workers is broad, and various roles need different tools - and levels of access - to make their jobs easier using mobile tools. This session will outline routes to success with mobile than range from simple content sharing to complex, full function work environments accessible from users' mobile devices, either company or self provided.
Law firms have significant regulations on how they can and cannot develop business and interact with prospective company clients. As a result, we have learned that an effort to leverage social media to increase brand recognition, enhance client service and develop new clients must involve members of marketing, sales/business development, PR/communications and legal. If, as a corporation you do not approach social media with an integrated strategy and include your legal department you risk not only failing but also violating ethical, legal and potential privacy laws depending on your industry. This panel will discuss some of the legal issues that can arise when implementing a social media strategy as well as the importance of ensuring that social media is not isolated from sales, marketing and public relations.
Content is discovered, read, discussed and shared by consumers millions of times every day. With the emergence of Social Networks, consumers have changed the way they think about content and how they engage with it. The choices consumers have, their interests, and their friends opinions matter and impact the content that rises to the top. Marketers and brands are just beginning to understand this shift - how listening to their customers and talking about topics that are relevant to them will enhance brand loyalty and deliver a deeply personal and shareable experience. In this session, we will explore how consumers are engaging in content in the new Social Web and how marketers are joining the conversation.
by Rob Powers
by Doug Plank
by Jennifer Kavanagh
by Chris Silva
7th–9th February 2012