Sessions at Social Media Strategies Summit Las Vegas 2012 on Thursday 9th February

Your current filters are…

  • Beyond Social: Where the Social Media Revolution Goes Next

    by Jason Seiden

    What if you suddenly found yourself with the power to read peoples' minds? What if you could find out about a person's entire professional background while waiting for him to answer your phone call? What if you could find a person's contact information without even knowing a last name? With social media, these are no longer "what if" scenarios. They are the reality of the world we live in -- and the impact of this new reality is nothing short of revolutionary. The real question is, where does this revolution take us—what does all this mean for the way we work and play? Keynote speaker Jason Seiden looks at the data, the trends, and historical precedent to get you an answer. The result is a forward looking plan—grounded in solid strategy and proven tactics—that will carry you beyond social, and prepare you for what comes next.

    At 8:40am to 9:25am, Thursday 9th February

  • State of the Social Union

    by David F. Giannetto

    At 9:25am to 9:45am, Thursday 9th February

  • Charity: Water's Grassroots Movement: 100%, Proof & Storytelling

    by Paull Young

    Paull Young, Director of Digital at charity: water, will talk about the underpinnings of charity: water’s success online. Charity: water has provided over 2 million people with access to clean and safe drinking water in just 5 years due to a brand model based on a 100% funding model, proving every projects with GPS and photos, and an innovative online fundraising strategy hinging around great content.

    At 10:00am to 10:45am, Thursday 9th February

  • Lawyers, Booze and Money: Social Media Compliance for Regulated Industries

    by Jonathan Hyman

    At 10:00am to 10:45am, Thursday 9th February

  • Managing the Managers

    by Marcy Massura

    Exploring the characteristics of successful community managers: Work flow, guardrails, claims training and playbooks that lead to effective results. Will take a look at the differences/challenges of revealing your manager to the world (Lunchables) versus remaining a corporate voice (American Airlines, Oscar Mayer….) Touching on best practices from finding, hiring and setting up your community manager for success. Answering concepts such as “what are the ethics of over-seeing the community managers existing online personal space,” and more.

    At 10:00am to 10:45am, Thursday 9th February

  • Twitter for Business: Cultivating Communities & Maximising Engagement

    by Marcus Nelson

    B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.

    At 10:00am to 10:45am, Thursday 9th February

    Coverage slide deck

  • Collecting Insights via Social Media for a 360 Degree View of Your Customer

    by David Jackson

    At 10:50am to 11:35am, Thursday 9th February

  • Moving Beyond Facebook 'Likes' - Integrating the Social Layer Across the Consumer Experience

    by Sam Shank

    The next big innovations will be across the intersection of social, local and mobile technologies (SoLoMo). Learn tips, tricks and tales from the front lines of travel. Successful brands are moving beyond viewing social media as a channel, and are integrating social features across the end-to-end experience.

    At 10:50am to 11:35am, Thursday 9th February

  • Ten Strategies for Managing the Legal and Regulatory Risks of Social Media

    by Aparna Dave

    What you’ll learn in this session:

    What’s on the regulators’ radar?
    Do’s and don’ts of social media policies
    How to effectively communicate with and educate employees
    Practical approaches for enforcement
    Monitoring social media efforts
    Evaluating when and how to engage and respond to posts
    Developing a crisis communications plan

    At 10:50am to 11:35am, Thursday 9th February

  • The Secret Sauce of Social Media Fundraising

    by Susan Gordon

    Whether your community is on Facebook, Twitter, or your email list, your nonprofit can raise money using social media. Nonprofits have raised over $40 million using Causes through online community-building, storytelling, and viral, peer-to-peer promotion on Facebook. Join Susan Gordon from Causes.com (the company behind the Causes app on Facebook) to walk through what you need to know to run effective online fundraising campaigns. She'll discuss concrete examples of what successful campaigns have in common and what big mistakes nonprofits are making so your nonprofit can have the "Secret Sauce" of social media fundraising. She'll also give you a sneak peak into what's ahead for nonprofits on Facebook.

    At 10:50am to 11:35am, Thursday 9th February

  • Cause Marketing and High Level Engagement: How brands can leverage social networks and achieve high level engagement

    by Eric Rardin

    At 11:40am to 12:25pm, Thursday 9th February

  • Having Fun with Social Media in Regulated Industries

    by Shannon Paul

    At 11:40am to 12:25pm, Thursday 9th February

    Coverage slide deck

  • Switching On: Models For Entrusting Access To Internal Users

    by Chris Silva

    In the rush to get internal mobile strategies off the ground that go beyond email and calendaring, organizations are looking to develop in house app development expertise to better serve mobile workers. The catch? The spectrum of mobile workers is broad, and various roles need different tools - and levels of access - to make their jobs easier using mobile tools. This session will outline routes to success with mobile than range from simple content sharing to complex, full function work environments accessible from users' mobile devices, either company or self provided.

    At 11:40am to 12:25pm, Thursday 9th February

    Coverage slide deck

  • The 4 Core Components of a Successful Social Media Strategy: Marketing, Communications, Sales and LEGAL

    by Jasmine Decarie and Paul Sweeney

    Law firms have significant regulations on how they can and cannot develop business and interact with prospective company clients. As a result, we have learned that an effort to leverage social media to increase brand recognition, enhance client service and develop new clients must involve members of marketing, sales/business development, PR/communications and legal. If, as a corporation you do not approach social media with an integrated strategy and include your legal department you risk not only failing but also violating ethical, legal and potential privacy laws depending on your industry. This panel will discuss some of the legal issues that can arise when implementing a social media strategy as well as the importance of ensuring that social media is not isolated from sales, marketing and public relations.

    At 11:40am to 12:25pm, Thursday 9th February

  • High Tech, High Touch: How Brands Can Leverage Social Media to Connect with Consumers Both On and Offline

    by Elizabeth Pizzinato

    At 1:15pm to 2:00pm, Thursday 9th February

  • Social Content & the Future of Social

    by Patrick Albano

    Content is discovered, read, discussed and shared by consumers millions of times every day. With the emergence of Social Networks, consumers have changed the way they think about content and how they engage with it. The choices consumers have, their interests, and their friends opinions matter and impact the content that rises to the top. Marketers and brands are just beginning to understand this shift - how listening to their customers and talking about topics that are relevant to them will enhance brand loyalty and deliver a deeply personal and shareable experience. In this session, we will explore how consumers are engaging in content in the new Social Web and how marketers are joining the conversation.

    At 1:15pm to 2:00pm, Thursday 9th February

  • Brands Living in Beta - Three Tenants for B2B Social Strategies

    by Rob Powers

    At 2:05pm to 2:50pm, Thursday 9th February

  • How to Succeed in Social Media for Business Without Really Trying

    by Terry Golesworthy and Troy Janisch

    At 2:05pm to 2:50pm, Thursday 9th February

  • Making Mobile Matter

    by Doug Plank

    At 2:05pm to 2:50pm, Thursday 9th February

  • Social TV - The New Television Ecosystem

    by Jennifer Kavanagh

    At 2:05pm to 2:50pm, Thursday 9th February

  • Putting It In Practice: Proven Approaches To Social

    by Chris Silva

    At 3:15pm to 4:15pm, Thursday 9th February

    Coverage slide deck