Social Media Strategies Summit London 2012

Learn How To Utilize The Most Pervasive Media Channel In The World

23 speakers

23 sessions

Day 1 Tuesday 6th November 2012

• 9:00am Using Social Media to Create Meaningful Engagements

  presented by Sean Greenan

• 1:00pm How to Use Metrics and Measurements to Maximise Engagement

  presented by Jennifer Bilec-Sullivan

• 1:00pm Creating and Maintaining an Optimized and Personalized Facebook Presence

  presented by Alicia Cowan

Day 2 Wednesday 7th November 2012

• 9:00am Welcome and Introduction

• 9:05am Making Social Work Across More Than 300 Hotels in More Than 20 Different Countries

  presented by Diana Plazas

• 9:55am From Bureaucrats to Bandwidth, a Behind the Scenes Look at the Making of a United National Social Media Strategy

  presented by Mohamed El SIOUFI and Lee-Anne Ragan

• 11:10am Social Shopping Online

  presented by Philip Briffett

• 1:15pm Looking behind the curtain of social data to create customers for life

  presented by Madlen Nicolaus

• 1:15pm Owning the Social Customer Experience

  presented by Prelini Chiechi

• 2:00pm Organisational Change and Enterprise Structure Behind Social Media

  presented by Simon Nicholson

• 2:00pm Communities, Social Media and Commerce: #Raspberry Pi

  presented by Jennifer Bilec-Sullivan

• 2:45pm Getting to the Filthy Mouths: How Social is Your Strategy?

  presented by Rhonda Marable

• 2:45pm Email and Social Media: The New Rules of Engagement

  presented by Tamsin Fox-Davies

• 3:45pm Social Media & Legal, Making it Work

  presented by Yasmin Joomraty

• 4:30pm Integrating Social Media into the Customer Journey

  presented by Ben Harknett

Day 3 Thursday 8th November 2012

• 8:50am Welcome and Introduction

• 9:00am The Colliding Worlds of Social and Organic Search

  presented by Simon Heseltine

• 9:45am Nissan - Creating the Social Organisation

  presented by David Parkinson

• 10:50am The ROI of Social Media for Lead Gen

  presented by Mike Volpe

• 11:35am Vampires, Coke, Facebook and You... Create Content that Connects!

  presented by Jeremy Porter

• 1:30pm Let Someone Else Innovate

  presented by Martin Harrison

• 2:15pm Transforming Customers into Brand Evangelists

  presented by Ja-Nae Duane

• 3:00pm Creative Leadership and Social Business: The Killer Formula for The New Work Order

  presented by Steven Fisher

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