Thursday 26th July, 2012
3:00pm to 4:00pm
In his session, Gary Vaynerchuk teaches entrepreneurs how to take advantage of the current business environment, while also preparing them to succeed as it changes and evolves into what he’s termed “The Thank You Economy.”
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. With the rise of the Internet and the power of the common consumer, customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Today, individuals and brands that out-care and out-love their competition - those emphasizing quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.
Gary discusses the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with not only their customers, but anyone having a conversation on these networks. Brands are able to take part in the necessary one-on-one conversations and interactions that show a consumer that they are important. We are on the verge of the humanization of business and victories will only be measured in how much a brand cares about its customers.
Social marketing expert, New York Times and Wall Street Journal best-selling author
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