Sessions at Social Fresh EAST 2012 on Monday 6th February

The pace of technology adoption is increasing, access to cloud services and streaming is becoming the norm, magnetic content (think viral videos and gaming) is transforming advertising, the explosion of video continues to grow, location based services and your mobile phone are evolving, Politics will see new highs in digital adoption with the upcoming election year, and the need to measure the effectiveness of all these digital channels is swirling together into the perfect storm of opportunity for online and mobile marketers. In this rapidly evolving web of channels and trends, where do we see social fitting in? Everywhere.

After an extensive study of the social media practices of the top 500 online retailers, it's fair to say that the industry has a long way to go in its social media marketing practices.

Social media faux-pas are common: online retailers almost never post curated content and use weak or nonexistent calls-to-action. Follower counts show that marketers in the industry haven't completely bought in to the importance of the channel as a whole. Listen in as we dig into the numbers and make recommendations for the industry.

At this point in social media's evolution, we're all very familiar with monitoring social conversations for reputation management, public relations and marketing. Yet we often fail to monitor social conversations for use in other parts of the enterprise. This session will give you a starting point for developing a best practices listening approach that adds value to the entire organization.

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. This session provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

A perspective from the first brand there on what it means for individuals, your brand and the web.

• Ford was the first brand on Google+ in July 2011 and remained whitelisted even after Google banned other brands. Learn why Ford was there so early.
• Learn what’s different about Google+ for a brand that makes it so special.
• Learn the implications that go beyond the confines of the platform itself.