After an extensive study of the social media practices of the top 500 online retailers, it's fair to say that the industry has a long way to go in its social media marketing practices.
Social media faux-pas are common: online retailers almost never post curated content and use weak or nonexistent calls-to-action. Follower counts show that marketers in the industry haven't completely bought in to the importance of the channel as a whole. Listen in as we dig into the numbers and make recommendations for the industry.
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