Online Retailers Just Aren't That Good At Social Media

After an extensive study of the social media practices of the top 500 online retailers, it's fair to say that the industry has a long way to go in its social media marketing practices.

Social media faux-pas are common: online retailers almost never post curated content and use weak or nonexistent calls-to-action. Follower counts show that marketers in the industry haven't completely bought in to the importance of the channel as a whole. Listen in as we dig into the numbers and make recommendations for the industry.