Facebook Developer Garage London: Can You Make Cool Facebook Apps?

A session at Social Media World Forum Europe

Getting out of first gear: an overview of what the core and advanced Facebook ecosystem consists of. If you're not using all these tools that Facebook provides you are running inefficiently.
Measuring today to prepare for tomorrow. Set your objectives and allocate budget to measuring these key performance criteria before you start. You are now in a position to understand which parts of your initiative worked out and which bits did not.
Next period planning: Using the collection of stats you can now be more scientific in your approach. Use yesterday's data to plan tomorrow's initiative. We take a look at what worked and what did not to give you a head start.
Sean Parker said in ‘The Social Network’: "You don't want to ruin Facebook with ads because ads aren't cool." Fast-forward to 2012, ads are everywhere on Facebook, so how do we make ads cool?