#SMWldn The Sharing Economy "Commercial Reality Throwdown"

Our interactive speaker line-up will share with you hardcore commercial examples of where sharing could have save millions of pounds, where sharing is speed, where sharing is knowledge and less effort in the long run.

But does that affect you right here, right now?

The truth is, we’re tired of the rainbows and togetherness. There’s a backbone to doing business in the Sharing Economy. It takes guts. We know that the serious business people out there are participating in the Sharing Economy already and you can too right here, right now - use your imagination.

What are the barriers?

“The web has been around forever and yet it is not in the blood of the executives who staff the top echelons of companies. Make no mistake, they are smart, they are successful and they want to do better. But the web is such a paradigm shift that if it is not in your blood it is very difficult to imagine its power and how to use it for good. How do you demand innovation & creativity & radical rethink if you can’t imagine it?”

Avinash Kaushik
Author, Digital Marketing Evangelist – Google

It is 2012. It’s time to get over talking about how cool Twitter is, how many Facebook fans we have and how magical the social media revolution has been.

For the last few years you have been hearing how social media is here to stay, how are you going to to use it to work and share?

Join us for Social Media Week London 8am - 11am, Google campus

Hear industry leaders and regular people share how they are saving money and living better in their business and life by sharing, either their goods or knowledge.