Smarter, Better, Faster, Stronger: The Big Data Challenge – Employing Big Data For Real Time Business Intelligence

A session at 15th Annual Asian Shared Services and Outsourcing Week

Wednesday 5th September, 2012

10:00am to 10:30am (SMT)

Data held within your current masterdata system or database is of course important but when it comes to achieving a universal view of the business, your customers and making real-time decisions, there are so many other information avenues to consider. Gartner predict that worldwide IP traffic will quadruple by 2015. So how do you combine and analyse what both your static ERP data and business intelligence are telling you, to achieve results in today’s information-heavy environment? Your SSO can act as the glue needed for real-time decision making. After all, from improving attrition rates through better visibility of HR absenteeism, to pre-empting customer loss through analysing purchasing patterns, it’s what you do with the numbers that counts. Enter Enterprise 3.0, event-led decision-making and Big Data as the next strategic value-add for shared services and outsourcing. How will Big Data make your business smarter, better, faster, stronger?

•Facilitating targeted growth, enabling margin expansion and predicting future demand
•Combining processing characteristics such as Volume (high transactions or data volumes), Velocity (perishable or fast moving data) and Variety (unstructured text and multimedia)
•Analysing customer interactions and behaviours for retention, reaction and competitive advantage
•Identifying economic trends, detecting fraud and threats and future customer preferences
•Supporting capital allocation, salesforce deployment and risk management
•Developing an analytical talent pool and enabling a learning culture within the SSO

Sanjay Patel, Executive Director, Asia Pacific & Japan Shared Business Services, Merck

Robert Ash, Director of Asia Pacific Shared Service Centre, Merck

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Time 10:00am10:30am SMT

Date Wed 5th September 2012

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