Track B: Image Is Everything: Building Your SSO Brand To Attract The Right People And Engage Better With Your Customers

A session at 15th Annual Asian Shared Services and Outsourcing Week

Wednesday 5th September, 2012

12:05pm to 12:35pm (SMT)

In a region where talent shortages prevail, it has never been more important for the shared services community to promote the industry image to both current and potential employees as well as internally to the business itself. So how do you ensure your SSO is front of the back office queue for talent, whilst simultaneously ensuring your customers trust you to deliver a good service and associate this with your SSO brand?
•Building a relationship between current & future employees and customers and the SSO’s brand
•Creating a culture which feels personal and customer focused whilst maintaining the efficiencies of SS
•Dispelling myths of transaction and monotony
•Engaging and communicating with Generations Y & Z
•Demonstrating career progression paths offered by the SSO including cross skilling
•Improving brand awareness for long term BU support
•Retaining staff through strong leadership

Deepak Mendiratta, Director HR Shared Services, Aricent

Gyan Nagpal, Author, Talent Economics

Alan Teo, General Manager, AIA Shared Services

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Aricent Group

We are a global innovation and technology services company that helps clients to imagine, commercialize, & evolve products & services for the connected world. bio from Twitter

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Time 12:05pm12:35pm SMT

Date Wed 5th September 2012

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