What’s Your Brand Identity? Improving Your SSO’s Internal &External Image For Improved Hiring And Business Buy In

A session at 15th Annual Asian Shared Services and Outsourcing Week

Thursday 6th September, 2012

12:40pm to 1:10pm (SMT)

Spin, branding, advertising, image control. Just because shared services focuses on the back office, doesn’t mean we should neglect these front facing mainstays of 21st century life! Innovation, progression and success in the all-important task of talent acquisition all relate to the way we position both our own SSOs and our industry as a whole. If shared services are going to win the best people, win the support of business units, or win political support, we must revamp our positioning on the industry stage. We put a panel of industry executives to the test, with each executive coming up with a uniquely angled pitch for their SSO. Who can steal the show for their SSO? With the expert advice of a leading advertising and PR executives, you decide!

Mathias von Bescherer, Director, Business Operations - APAC Operations Centre, Microsoft

Anirvan Sen, Global Operational Excellence & Transformation Director, Shared Services, GE

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General Electric

GE works on things that matter. Solutions for energy, health and home, transportation and finance. Building, powering, moving and curing the world. GE works. bio from Twitter

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The official Twitter page for Microsoft consumer products and your source for major announcements and events. bio from Twitter

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Time 12:40pm1:10pm SMT

Date Thu 6th September 2012

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