Content Strategy and Content Management

A session at STC Technical Communication Summit 2012

Nobody expects the editor of a newspaper to also operate the printing press. But people responsible for developing content for the Internet are expected to deal with it all—from communication goals to publishing tools. This workshop provides an overview of both content strategy and content management for digital publishing. Content strategy looks at the human side of planning for, creating, and maintaining great content, while content management encompasses the range of publishing tools and technologies used to deliver content to Web, mobile, and social channels. In this two-day session, you’ll learn look at content from the perspective of people and on the terms of technology.
You’ll learn about:
How people work with content management tools throughout the content lifecycle: auditing, planning, creating, and governing
How CMSes think about content, and what makes them easy (or difficult) to use
Understanding content structure and metadata, from the perspective of the user, the editor, and the CMS database
Wrangling your content and migrating it to a new CMS: dealing with problems from people and technology
Defining roles, permissions, and approval workflows within a CMS
Maintaining content over time and how the CMS can support the governance process
Publishing content across a variety of channels, including web, social, mobile, and even print
Special issues related to localization and translation of content

About the speakers

This person is speaking at this event.
Jeff Eaton

Autodidactic teacher, content strategy ingenue, software architecture ne'er-do-well, and generally opinionated snark. I'm a @lullabot, and I like gummi.

This person is speaking at this event.
Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

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Date Sun 20th May 2012

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Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

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