You are convinced that UX work will not only save time and effort, but will also increase profits. Now you need to persuade your team to integrate UX activities into your work. This session will give you the facts to back up your convictions. Carol will provide you with clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
My musings on usability, UX & other stuff I care about. I create empathy for customers via immersion in their lives. VP of UXPA.org Wife, mother, and runner. bio from Twitter
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