Wednesday 24th October, 2012
10:50am to 11:30am
Big data can do more than support quantitative decision making or lift key metrics. Big data can create new, better, or warming experiences for users, when leveraged correctly. By inverting the traditional relationship of big data, statistics and optimization, we can create experiences that encourage users to explore not only their data, but their world, and create and engage in the world on a deeper and more meaningful basis.
In this session, we’ll examine how we can apply this idea to modern mapping. Traditionally, modern online mapping has been geared towards literal data presentation and getting users between two points in an optimal fashion - catering to the traditional strengths of data science. This need not be the case. We can create online maps that re-enforce the way users engage with cities naturally and augment these experiences - if we take care.
We’ll construct a mapping service that understands the subjective basis of San Francisco, and facilitates serendipity and desired experiences within the city. We’ll power this service using Open Street Maps, data from social services like Foursquare, Flickr, Instagram, and analyze photographs of streets from Google Street View to create a holistic view of the city and where different experiences can be encountered. We’ll show how you can summarize this data numerically, textually, and visually, using simple techniques and then make this data actionable to users in a non-traditional manner. We will cover subjective and interpretive visualization techniques, drawing from mapping and traditional data visualization, as well as more abstract generative art, and show how they can be used most effectively to communicate non-scalar values.
We’ll cover how traditional data analysis tools like R and NumPy can be combined with tools more often associated with robotics like OpenCV (computer-vision) to create a more complete data set. We’ll also cover how traditional data visualization techniques can be combined with mapping to present a more complete picture of any place and more interesting ways of interaction with their locations and their paths between them.
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