How Draw Something Absorbed 50 Million New Users, in 50 Days, With Zero App Downtime

A session at Strata New York 2012

Wednesday 24th October, 2012

11:40am to 12:20pm (EST)

Social and online games are a multi-billion market and one of the fastest growing sectors of the global economy. With the acceleration of social media, games can go from zero to millions of users overnight — the latest example being OMGPOP’s Draw Something, a Pictionary-like game that broke all records when it went viral and skyrocketed to more than 50 million downloads and billions of drawings within a few weeks of launch.

If you are planning to build and launch a web application – growth is what you should be concerned with and prepared for. So how exactly can you architect an application, without breaking the bank, while sustaining a snappy and compelling application experience across the scaling spectrum?

In this presentation, James Phillips will focus specifically on the data management challenges web application developers face, and provide criteria for selecting a data management model that will provide the scalability and performance needed to support massive growth. The presentation will also highlight the architecture of OMGPOP’s Draw Something – an example of a game that was prepared for growth.

About the speaker

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Frank Weigel

Helping guide the way for fast, simple & elastic NoSQL databases at Couchbase bio from Twitter

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Time 11:40am12:20pm EST

Date Wed 24th October 2012

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