Making Major League Data Work: Carving Up Big Audiences into Useful Applications for Specific Audiences

A session at Strata New York 2012

  • Noah Schwartz

Wednesday 24th October, 2012

1:40pm to 2:20pm (EST)

Major League Baseball captures more than 10Tb of data per year of game data: for example every single pitch is recorded with hundreds of attributes including pitch type, release point, speed, strike zone, hit location, play-by-play commentary and high definition video. This data can be used in countless ways, from reconstructing a single game to analysis of pitching patterns to team optimization.

Bloomberg Sports worked in close cooperation with MLB and other partners to create highly effective visual applications. While better analytics and better visualization were important to achieving good results, there were also many lessons were learned regarding users, technology and processes.

For example, with these large volumes of data, a one-size-fits-all approach of generic solutions no longer works for people. And there were many different needs and constraints. For example, no computers are allowed in the dugout meaning that visualizations needed to be effective in paper format – no interactive analytics, no interactive visualization. Bloomberg Sports has now evolved the visual applications for different people, for example, the fans, the players, the coaches and the scouts.

This presentation will cover some of the challenges and successes with baseball analytics and visualization and generalize some of the lessons learned that could be much more broadly applicable, for example, to retailers or city planners. This will be co-presented by Noah Schwartz of Bloomberg Sports and Richard Brath of Oculus.

About the speakers

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Richard Brath
This person is speaking at this event.
Noah Schwartz

Director, Bloomberg Sports

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Time 1:40pm2:20pm EST

Date Wed 24th October 2012

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