Tuesday 16th October, 2012
1:15pm to 1:55pm
While lifestyle accounts for up to 3/4 of healthcare costs, most people do not find exercise fun. Some have tried numerous diet and exercise programs with the primary goal of weight loss, only to fail and become discouraged, resulting in worse health outcomes over time. In this paper, we explore crucial elements in consumer engagement that can lead to improved health outcomes. We deploy data mining algorithms to understand the impacts of various interventions, such as social network, visual dashboard, event processing, games and challenges, on health outcomes using data obtained from a clinical trial. We explain what worked, what did not work, and why. More importantly, we describe salient attributes of social health games that are crucial in both consumer engagement and health outcomes.
CEO and Founder, HealthMantic
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