Sessions at Strata 2012 about Data Exhaust on Thursday 1st March

Big data isn’t just about multi-terrabyte data sets hidden inside eventually-concurrent distributed databases in the cloud, or enterprise-scale data warehousing, or even the emerging market in data. It’s also about the hidden data you carry with you all the time, about the slowly growing data sets on your movements, contacts and social interactions.

Until recently most people’s understanding of what can actually be done with the data collected about us by our own cell phones was theoretical; there were few real-world examples. But over the last couple of years this has changed dramatically.

This talk will discuss the data that you carry with you; the data on your cell phone and other mobile devices, along with the possibilities for making use of that hidden data to reveal things about our lives that we might not realise ourselves. We will explore the types of data that is collected, and the online data sources that you could be usefully cross-correlated with it.