Your current filters are…
by Claudia Perlich
With the collection of almost every piece of information about your customers comes the ability to start asking your data the right question: Why do they do what they do? And even more: what would they do if I could interact with them. We show for the case of online display advertising, how causal analysis gives interesting new answers about the right (and wrong) ways of spending your money.
28th February to 1st March 2012