Sessions at Strata 2012 on Wednesday 29th February in Ballroom G

Today, no one today argues with the fact that a company’s data is its most strategic asset. If you don’t use it as a competitive weapon against your market competitors, it’s guaranteed that you will be at a disadvantage, because they certainly will.

For this panel, DataStax CEO BIlly Bosworth will moderate a discussion that will spotlight real mission critical Big Data use cases from “hands-on” practitioners. With companies like Walmart, Netflix, & Apigee among many others adopting Apache Cassandra and other new database technologies, there’s never been a more exciting time to be building data intensive applications.

Billy will be leading a lively conversation around: What is a “big data” problem?, Are traditional databases dead?, What key features of these new databases are driving adoption?, Are you innovating more with these new tools, how?, What drives their use in your organization – speed, price, flexibility?

Bring your toughest questions? Billy and the panel have seen it all!

This session is sponsored by DataStax

The race is on to create the next competitive advantage. Attend this customer session for a brief introduction to Greenplum’s Big Data Analytics platform. Hear from McAfee, Knotice, and Havas Digital using Greenplum’s solutions to harness big data for real business advantage – providing rapid information delivery to discover fresh insights for smarter decisions, profiting from customer intelligence, and optimizing productivity.

This session is sponsored by EMC²

Demands for real-time analytics to derive information, patterns, and revenue from Big Data have left legacy DBMS technologies in the dust. Two foundational technologies have proven to be critical to handle today’s data scale problems – 1) the tremendous parallelism delivered by today’s multi-core/distributed server, and 2) column storage to solve the I/O bottleneck when analyzing large data sets.

In this session, Jim Tommaney will provide an overview of column store databases, the benefits and where companies are implementing them in their organizations. He will also discuss specifics of the InfiniDB Map Reduce style distribution framework and how it helps provide linear scalability for SQL operations. Together, these have tremendous synergies to provide companies a new level of performance to attack big data analytics in a simplistic and scalable manner.

This session is sponsored by Calpont Corporation

Reliability and scalability of your application is dependent on how its application state is managed. To run applications at massive scale requires one to operate datastores that can scale to operate seamlessly across thousands of servers and can deal with various failure modes such as server failures, datacenter failures and network partitions. The goal of Amazon DynamoDB is to eliminate this complexity and operational overhead for our customers by offering a seamlessly scalable database service. In this talk, we will talk about how developers can build applications on DynamoDB without having to deal with the complexity of operating a large scale database.

This session is sponsored by Amazon

The Hadoop framework is an established solution for big data management and analysis. In practice, Hadoop applications vary significantly. Your data center infrastructure is used by multiple lines of business and multiple differing workloads.

This session looks at the requirements for a multi-tenant big data cluster: one where different lines of businesses, different projects, and multiple applications can be run with assured SLAs, resulting in higher utilization and ROI for these clusters.

This session is sponsored by Platform Computing