Crafting Meaningful Data Experiences

A session at Strata 2012

Wednesday 29th February, 2012

2:20pm to 3:00pm (PST)

I am frequently asked for advice about using data visualization to solve communication problems that are better served through improved information architecture. A nicely formatted bar chart won’t rescue you from a poorly planned user interface. When designing meaningful data experiences it’s essential to understand the problems your users are trying to solve.

In this case, I was asked to take a look at a global data-delivery platform with a number of issues. How do we appeal to a broad cross-section of business users? How do we surface information to our clients in a useful way? How do we facilitate action, beyond information sharing? How do we measure success?

A user-centered approach allowed us to weave together a more meaningful experience for our business users and usability testing revealed helpful insights about how information sharing and data analysis flows within large organizations.

Data visualization is a powerful tool for revealing simple answers to complex questions, but context is key. User-centered design methods ensure that your audience receives the information they need in a usable and actionable way. Data visualization and user experience practices are not mutually exclusive. They work best when they work together.

About the speaker

This person is speaking at this event.
Bitsy Hansen

GfK Custom Research

Next session in Ballroom AB

4pm Roll Your Own Front End: A Survey of Creative Coding Frameworks by Michael Edgcumbe and Eric Mika

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Strata 2012

United States United States, Santa Clara

28th February to 1st March 2012

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Time 2:20pm3:00pm PST

Date Wed 29th February 2012


Ballroom AB, Santa Clara Convention Center

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