Wednesday 29th February, 2012
4:00pm to 4:40pm
ModCloth.com is an online clothing, accessories, and decor retailer with a focus on independent and vintage-inspired fashion. The fashion industry has slowly become more accessible to the end customer beyond its traditional enclave of celebrities, magazine editors and the fashionistas, and companies such as ModCloth are using technology to push the trend further.
ModCloth creates an engaging platform and leverages social channels to cultivate a community driven shopping experience. ModCloth is also letting users curate the types of pieces they’d like to see featured on the site through its program Be the Buyer. If the item receives enough votes, the site will produce and sell the item.
In this session we will cover how ModCloth has leveraged this rich user interaction to cater to their demands
Senior Data Analyst, ModCloth
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