Analytics in a Community-Driven Fashion Retailer

A session at Strata 2012

  • Kate Zimmerman

Wednesday 29th February, 2012

4:00pm to 4:40pm (PST)

ModCloth.com is an online clothing, accessories, and decor retailer with a focus on independent and vintage-inspired fashion. The fashion industry has slowly become more accessible to the end customer beyond its traditional enclave of celebrities, magazine editors and the fashionistas, and companies such as ModCloth are using technology to push the trend further.

ModCloth creates an engaging platform and leverages social channels to cultivate a community driven shopping experience. ModCloth is also letting users curate the types of pieces they’d like to see featured on the site through its program Be the Buyer. If the item receives enough votes, the site will produce and sell the item.

In this session we will cover how ModCloth has leveraged this rich user interaction to cater to their demands

  • Mining of user’s purchase patterns and site interaction to determine what styles, colors, etc are trending
  • User interactions on loves, reviews and restock notifications help predict demand
  • How we pick the product from the Be the Buyer

About the speakers

This person is speaking at this event.
Kuntal Malia

Analytics Lead, ModCloth

This person is speaking at this event.
Kate Zimmerman

Senior Data Analyst, ModCloth

Next session in Mission City B4

4:50pm Data Science in Marketing Analytics by Christopher Berry

Sign in to add slides, notes or videos to this session

Strata 2012

United States United States, Santa Clara

28th February to 1st March 2012

Tell your friends!


Time 4:00pm4:40pm PST

Date Wed 29th February 2012


Mission City B4, Santa Clara Convention Center

Short URL


View the schedule


See something wrong?

Report an issue with this session