Data Science in Marketing Analytics

A session at Strata 2012

Wednesday 29th February, 2012

4:50pm to 5:30pm (PST)

This is the story about how a developer and two marketing scientists used design thinking, LEAN methods, and marketing science to generate a meaningful data driven experience for marketers.

Obstacles include unstable data sources, changing requirements, fluid markets, the Gartner Hype Cycle, changing definitions, changing terminologies, seemingly constant feature creep, and dissent.

Solutions include continuous feedback, iterating violently, rapid design labs, aggressive inquiry, design thinking, seemingly constant feature combat and beer.

Attendees can expect to learn how not to replicate the mistakes we made, and to make up their own minds if the solution space we discovered is suitable to them.

About the speaker

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Christopher Berry


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Strata 2012

United States United States, Santa Clara

28th February to 1st March 2012

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Time 4:50pm5:30pm PST

Date Wed 29th February 2012


Mission City B4, Santa Clara Convention Center

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