Turning Big Data Into Competitive Advantage

Organizations today are generating data at an ever-increasing velocity but how can they leverage this Big Data? In this session, Expedia, one of the world’s leading online travel companies, describes how they tapped into their massive machine data to deliver unprecedented insights across key IT and business areas – from ad metrics and risk analysis, to capacity planning, security, and availability analysis.By using Splunk to harness their data, Expedia saved tens of millions of dollars andfreed up key resources who now can focus on innovation instead of just operations.