Applying Mars Mission Rocket Science to Real-Time Decision-Making

A session at GigaOM's Structure:Data 2012

Thursday 22nd March, 2012

12:05pm to 12:20pm (EST)

This session will trace how a combinatorial programming language developed by a team of MIT scientists to power NASA’s Mars Mission project has successfully been repurposed for an unlikely commercial use – digital advertising. Learn how the original inventor of this programming language applied “signals and systems” thinking to facilitate a digital advertising platform that uses scalable, intelligent machine-learning techniques for Big Data analytics and automated real-time decision making.

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DX3 is the only fully-integrated digital marketing platform that helps organizations leverage big data to manage, automate and optimize marketing campaigns. bio from Twitter

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Time 12:05pm12:20pm EST

Date Thu 22nd March 2012

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