Synthesizing Insights and Capitalizing on Consumers' Digital Signals

A session at GigaOM's Structure:Data 2012

Thursday 22nd March, 2012

12:20pm to 12:45pm (EST)

Everytime a consumer clicks, buys, checks in, or does anything they are creating a digital mark or impression somewhere. Each of these are happening at ever increasing rate, creating "digital signal streams." This panel examines the nature and importance of consumers "digital signals," the challenges inherent in processing them and the what key insights can be derived between the different streams. You'll hear examples of companies successfully inferencing from "Consumer Digital Signals" and what approaches can be taken to protect consumers from inadvertent breaches of their privacy.

About the speakers

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STS Prasad

Technology entrepreneur - Web apps, Mobile, Database bio from Twitter

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Jed Kolko

Chief Economist and Head of Analytics at Trulia. Making sense of housing and the economy. bio from Twitter

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Rocket Fuel Inc.

We're bringing rocket science to digital advertising. We provide full-service media and campaign management for major agencies & brand advertisers. bio from Twitter

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Phil Hendrix

Researcher/consultant, GigaOM Pro analyst; study markets for very new products (mobile, LBS, etc.); research focus (qual & quant); UM PhD (go blue); former prof bio from Twitter

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Time 12:20pm12:45pm EST

Date Thu 22nd March 2012

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