Summit on Customer Engagement

Customer advocates will be the key to successful sales, marketing, innovation and product development in the coming decade. Like Demand Generation in the 2000s, Customer Advocacy in the 2010s will experience rapidly growing budgets and visibility.

9 speakers

9 sessions

Day 1 from 7:30am to 6pm Tuesday 28th February 2012

• 9:00am From Zero to Hero: How Customer Advocacy Ignited Growth at Responsys

Day 2 from 8am to 3:30pm Wednesday 29th February 2012

Unscheduled sessions

• References and Social Media: How NetApp is Bridging the Gap

  presented by Rochelle Silveira

• Using Social Media to Fill the Advocate Pipeline

  presented by Emilie Kopp

• How Customer Engagement Built an Online B2B Sales Channel at Intel

  presented by Rhett Livengood

• How Salesforce.com is Building an Army of Advocates

  presented by Erica Kuhl

• Linking Customer Success and High Frequency Lead Generation

  presented by Andrew Sevillia

• Creating a Roadmap to Take Your Reference Program to the Next Level

  presented by David Sroka

• Communicating Program Effectiveness to Leadership

  presented by Amir Hartman

• HOT TOPIC: Using the Principles of Gamification to Maximize Reference Engagement in Demand Generation

  presented by markorgan

9 known attendees