As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?
Whether you design mobile apps, services or web experiences, you know that people have different needs and desires. Those issues are complicated further by a landscape of technology.
This discussion will highlight these new challenges and offer solutions based on years of design experience. Topics include:
• What should you be aware of when designing a product or service for use in various locations and environments?
• How does motion and distraction affect interaction and content design decisions?
• Do you provide for casual use vs. urgent need?
• How does the form factor or input method of your device steer your design efforts?
• What happens in an ecosystem of products?
• How does social and cultural context play into the strategy of your design?
The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.
With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.
by Noah Scalin
Has your creative engine stalled out? Don’t worry; you’re in good company. Everyone needs a creative tune-up from time-to-time and this is where you’ll get the tools for the job. Artist/designer Noah Scalin, author of 365: A Daily Creativity Journal and Unstuck: 52 Ways To Get (and Keep) Your Creativity Flowing at Home, at Work, and in Your Studio, will share the story of his own yearlong Skull-A-Day project and the benefits he gained from this daily practice – including becoming a published author & sought after corporate speaker, and yes even making an appearance on The Martha Stewart show. He’ll also introduce you to several easy ways to immediately start generating more creative energy that will benefit your life and work.
Join interactive agency Tocquigny for View512, a party 17 stories above the action. You won't find a better view. http://www.view512.com
9th–13th March 2012