by Wenxiang Wu
At the South by Southwest (SXSW) festival, Zopim (www.zopim.com), a leading provider of cloud-based Customer Engagement solutions, will hijack the city of Austin, TX to sow the seeds of customer love.
Leveraging SXSW attendees' infamous love for the fun and wacky, "The Support Grinch", a superbad green monster will be unleashed onto the streets on 9th March 2012. He will terrorize innocent civilians with his unsanitary vocabulary, outrageous hairdo and evil smirk.
Fortunately, his green Achilles' Heel is well-documented - the Support Grinch hates hugs. This SXSW, join hands with thousands of heroes on HugTheGrinch.com to hunt the Grinch down. Snap photographic evidence of your loving heroics, and stand a chance to win great prizes, including the ultimate MacBook Air, sponsored by the customer lovers from Zopim!
Very much like the free hugs movement, our goal is to spread spontaneous fun and happiness at SXSW through this mobile game that we conceived in our spare time over the past two weeks.
Linking back to our business, customer engagement software is only part of the equation for customer happiness. We see our users inject great passion, humor and spontaneity when using Zopim to chat with their customers. This reinforces our belief that true customer joy can only be delivered when people within the organization are truly happy, in line with the values of the Delivering Happiness movement.
Aside from this fun HugTheGrinch side project, our full time job is building amazingly simple customer engagement tools. Our award winning flagship product - Zopim Live Chat - has helped more than 35,000 online businesses wow their customers through real time chat engagement. With Zopim, our customers are happily targeting high-value website visitors, chatting directly with customers, building great relationships and increasing brand equity, everyday.
Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.
The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.
Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.
by Lyn Graft
Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained
by Eric Ries
The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Showcasing some of the country’s most successful entrepreneurs, as well as an array of corporate and elected leaders and some of the hottest music on the planet, this special event will provide a world-wide platform to celebrate entrepreneurship and startup companies throughout the country. The evening event, co-sponsored by The Startup America Partnership, SXSW and the Technology Partnership of the Austin Chamber will feature technology leaders including Reid Hoffman, Steve Case, Steve Blank, Amos Winbush III, and many others. A special dedication to Steve Jobs will be debuted and music provided by some great Texas artists. The evening will be second to none. Music from Austin’s own Ghostland Observatory -- band will perform at 10:45 pm. For more information about the Celebration of American Startups, please click here (link to https://www.facebook.com/events/... )
9th–13th March 2012