Sessions at SXSW Interactive 2012 about Hardware on Friday 9th March

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• It's Alive: Interactive Machines That Captivate

  by Arundi Venkayya, FK Funderburke, Justin Bayer, Nathan Martin and Patrice Hall

  Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.

  • Hardware
  • Kinect

  At 5:00pm to 6:00pm, Friday 9th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage audio clip