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Sessions at SXSW Interactive 2012 about Innovation on Friday 9th March

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  • Half Day Event-The Lift presents: Latin America Innovation

    The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

    At 1:00pm to 6:00pm, Friday 9th March

    In West Tent, Brush Square Park

  • Formula 1: Driving Global Technology & Innovation

    by Geoff Moore

    Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.

    One of the principal advances in technology that Formula One has inspired is the regular use of carbon fiber - famed for its strength-to-weight ratio. Carbon fiber now makes up the whole of Formula One cars' "monocoques" - the shell that safely encloses drivers. Advances from Formula One trickle down into the consumer vehicles we use every day. Anti-lock brakes, improved energy efficiency and aerodynamics all originated in Formula One.

    Beyond high-performance advances in the automotive and medical industries, there are also spin-offs of F1 technology that are likely to touch our lives in more subtle ways.

    The abandonment of "slicks" - tires without grooves - in Formula One for a decade led to great leaps in tire design that are now seeing application elsewhere. On one hand, F1 tire design has gone on to inspire the manufacture of incredibly effective non-slip boots. On another, the attempts to reduce the amount of rubber in contact with the track has led to the design of fishing line with a star-shaped cross-section, reducing drag on the fishing pole's guides and allowing anglers to cast further.

    The sport’s investment in research and development has developed into the space age of the 21st century, impacting many aspects of people’s everyday lives all across the world.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • The Future of Lifestyle Media

    by Grace Bonney, Camille Styles, Tolly Moseley and Andrew Wagner

    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage note

  • Don Tapscott Book Signing

    Join Don Tapscott's book signing after his opening keynote for SXSW Interactive
    on Friday March 9 from 2:00-3:00pm in Exhibit Hall 5 at the Austin Convention
    Center.

    At 3:15pm to 3:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Crowdfunding 2.0 - Equity, Royalties and Beyond

    by cgtheoret, David Geertz and Nexalogy Environics

    Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. Led by David Geertz, of SoKap, Claude Theoret, of Nexalogy and some of the actual project owners using these new methods, we will address current developments within the space.

    At 3:30pm to 4:30pm, Friday 9th March

    In 415A, Hilton Austin Downtown