Sessions at SXSW Interactive 2012 about Media on Friday 9th March

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• Keeping Loyal Consumers Engaged by Shaking Sh*t Up

  by Ben Lerer

  So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.

  Thrillist co-founder and CEO Ben Lerer will help you to see the bigger picture, illustrating the breadth of possibilities for evolving your online business. Lerer will draw on his experiences with Thrillist and the multitude of companies he has invested in through Lerer Ventures to give an extensive look at the development of online businesses, and what works and what doesn’t.

  • Consumers
  • engagement
  • Investment
  • Media

  At 2:00pm to 3:00pm, Friday 9th March

  In Salon C, Hilton Austin Downtown

• The Future of Lifestyle Media

  by Andrew Wagner, Camille Styles, Grace Bonney and Tolly Moseley

  Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

  • Innovation
  • lifestyle
  • Marketing
  • Media

  At 2:00pm to 3:00pm, Friday 9th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage note

• Krista Neher Book Signing

  Krista Neher signs her ‘Social Media Field Guide’ at the SXSW book store.

  • Book Signing
  • Media
  • Social
  • Social Media

  At 3:45pm to 4:00pm, Friday 9th March

  In Austin Convention Center