Add an eventSessions at SXSW Interactive 2012 about Mobile on Friday 9th March
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All Day Event - AT&T Lounge
AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.
Austin Convention Center: 1st floor (near 4th St. & Neches entrance)
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All Day Event - Microsoft Lounge
Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.
Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)
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Half Day Event-Gemalto Mobile IDEA/NEXT Lounge
The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.
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SoLoMo Redefined: Next Gen Social Local Mobile
by Chris Messina, Jeff Rohrs, Matt Galligan and Scott Kveton
The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.
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Future of Entertainment: Viewer Becomes User
by Jared Hecht, Kimber Myers, Mike Scogin, Paul Chang and Tom Thai
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
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Pocket Intelligence
by Fritz Desir, Myriam Joire, Nick Holroyd and Reno Marioni
The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.
We’ll talk about:
•Contextual feedback (imagine your phone buzzing three times when you walk up to the bus stop-indicating that a bus is three minutes away)
•Context prompted information aggregation, (imagine your phone automatically collecting the “business cards” of all the people you meet today- whatever information they made public through their OWN network)
•Networked complimentary functionality (imagine your mobile device automatically syncing with the ATM as an entry device, with that television in the window as a remote control, with that lock as a keypad, etc.) -
AT&T Mobile App Hackathon
Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.
Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.Registration: http://mobileappsxsw.eventbrite....
Event Schedule:
6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.
10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.
7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.
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App Hackathon Presented by Zypr
The official SXSW overnight hackathon for mobile and HTML5 developers to compete for great prizes. Food provided. RSVP at http://AppHackathon.com .
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