Add an eventSessions at SXSW Interactive 2012 about Public Relations on Friday 9th March
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Making a Grand Entrance: How to Launch a Product
by Alex Constantinople, Brandee Barker, Kira Wampler and Margit Wennmachers
You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.
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Newsjacking: How to Inject Your Ideas
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news
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