Sessions at SXSW Interactive 2012 about Software on Friday 9th March

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• Software Alchemy and the Arc of Technology

  by Robert Scoble, Alan Cooper and Christie Dames

  An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas”, Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era.

  In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.

  • Interaction Design
  • Interview
  • Software

  At 5:00pm to 6:00pm, Friday 9th March

  In Ballroom BC, Austin Convention Center

  Coverage audio clip