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Sessions at SXSW Interactive 2012 about Technology on Friday 9th March

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  • CNN's Black in America / Silicon Valley: Aftermath

    by Wayne Sutton, Hank Williams, Hajj Flemings, Soledad O'Brien and Jason Samuels

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Formula 1: Driving Global Technology & Innovation

    by Geoff Moore

    Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.

    One of the principal advances in technology that Formula One has inspired is the regular use of carbon fiber - famed for its strength-to-weight ratio. Carbon fiber now makes up the whole of Formula One cars' "monocoques" - the shell that safely encloses drivers. Advances from Formula One trickle down into the consumer vehicles we use every day. Anti-lock brakes, improved energy efficiency and aerodynamics all originated in Formula One.

    Beyond high-performance advances in the automotive and medical industries, there are also spin-offs of F1 technology that are likely to touch our lives in more subtle ways.

    The abandonment of "slicks" - tires without grooves - in Formula One for a decade led to great leaps in tire design that are now seeing application elsewhere. On one hand, F1 tire design has gone on to inspire the manufacture of incredibly effective non-slip boots. On another, the attempts to reduce the amount of rubber in contact with the track has led to the design of fishing line with a star-shaped cross-section, reducing drag on the fishing pole's guides and allowing anglers to cast further.

    The sport’s investment in research and development has developed into the space age of the 21st century, impacting many aspects of people’s everyday lives all across the world.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • Don Tapscott Book Signing

    Join Don Tapscott's book signing after his opening keynote for SXSW Interactive
    on Friday March 9 from 2:00-3:00pm in Exhibit Hall 5 at the Austin Convention
    Center.

    At 3:15pm to 3:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • The Power of Visual Storytelling

    by Becky Johns, CC Chapman, Karl Gude and Charlie Wollborg

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

    Brands and individuals equally need to embrace that they must tell their story to the world. Through the use of photos, video, words and audio your story can be shared in unlimited ways.

    This panel will feature a variety of individuals who have worked with all budgets and all sizes of organizations to present their visual story. You'll leave inspired, informed and ready to go out and embrace the visual.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Waste 2.0: 3 Ways Tech Is Making Waste a Resource

    by Chad Farrell

    Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

    At 3:30pm to 4:30pm, Friday 9th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Small Business Showcase

    Check out the "People's Gallery" at Austin City Hall and connect with local Austin start-ups and incubators, both in and beyond tech. The event will showcase local food & beverage companies, consumer products start-ups and more, including the government and community incubators that are supporting local product development. Meet Austin's innovators and leaders. Free local drinks, food and networking. SXSW badge NOT required to attend.

    At 5:00pm to 7:00pm, Friday 9th March

    In Austin City Hall

  • Blacks in Technology Meet Up

    The annual Blacks in Technology Meet Up offers the perfect networking opportunity to renew connections and sync up itineraries for the weekend. We will have free-flowing libations and serve a Texas inspired hors d’ oeuvres menu. This event will also feature remarks from digital guru Quincy Jones, III and presentation of the first ever BiT Top Ten Awards recognizing the top ten African Americans who made the biggest impact on the technology sector in 2011. And you can’t experience the Live Music Capital Music of the World™ without live music – right? We’ll have a sizzling live soul auditory experience for your pleasure — along with DJ Phife spinning the best in eclectic neo-sounds. This event is FREE — no badge required to attend.

    At 6:00pm to 9:00pm, Friday 9th March

    In Carver Museum