Sessions at SXSW Interactive 2012 about Apps on Saturday 10th March

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• AT&T Mobile App Hackathon

  Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

  Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
  In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

  Registration: http://mobileappsxsw.eventbrite....

  Event Schedule:

  6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

  10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

  7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

  • Apps
  • Design
  • Hacking
  • Mobile

  At 10:00am to 10:00pm, Saturday 10th March

  In Room 2, Austin Convention Center

• The next gen of Social Apps is in a Hangout: introducing Google+ Hangout Apps

  by Jonathan Beri

  The landscape of real-time communication has evolved with the introduction of Google+ Hangouts. And with Hangout Apps, Social Apps are evolving too. Hangout apps are a fun and new way to play games, collaborate face-to-face, or connect with family and friends in real-time in new and interesting ways. Come see what makes a Hangout Apps so exciting.

  • Apps
  • Google
  • Google+
  • Social

  At 11:30am to 11:55am, Saturday 10th March

  In Rainey St

• Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

  by Iein Valdez and Michael Manoochehri

  In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

  • Apps
  • Cloud
  • Games
  • Google
  • Mobile

  At 12:30pm to 12:55pm, Saturday 10th March

  In Rainey St

• How to Build Google+ Hangout Apps Code Lab

  by Jonathan Beri

  Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

  In the Google+ Code Lab, learn what it takes to integrate Google+ APIs into your project and build Apps for Google+ Hangouts. Work directly with our Google+ platform team to go from the API fundamentals to launching real apps. This hands-on code lab will cover the available APIs, build tools and SDKs and have you build working API and Hangout App projects. All you need is a Google+ account and a computer to get involved. This is a free code lab and available on a first come first serve basis due to limited space.

  • API
  • Apps
  • Code
  • Google
  • Google+

  At 3:00pm to 6:00pm, Saturday 10th March

  In Rainey St

• Upgrading Your Android App For Tablets Code Lab

  Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

  This guided lab will take you through the process of upgrading an existing Android application designed for phones into a hybrid phone+tablet application. You'll learn about designing layouts for multiple screen densities, using Fragments, implementing an Action Bar, and using the Android Support Package to maintain backwards compatibility with older phones. Attendees should have at least a basic familiarity with the Android SDK. This is a free code lab and available on a first come first serve basis due to limited space.

  • Android
  • Apps
  • Code
  • Design
  • Google
  • Tablets

  At 3:00pm to 6:00pm, Saturday 10th March

  In Rainey St

• Responsive Content: Build a Website that Kicks App

  by Hans Sprecher

  Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but how do these sites effect your content strategy? Like the design, content is flexible—expanding based on screen resolution and medium to match the user's context. We need techniques to scale content as beautifully and responsively as our designs.

  Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). We'll examine when content should be responsive and when it shouldn't be.

  Finally, the tech details: to make content respond, draw on the HTML5 spec, web standards, and semantic markup to systematically flag content. We can also use CSS, JS, and server-side processing to add or remove content from different contexts to create fast-loading sites.

  • Apps
  • Content
  • Devices
  • HTML5
  • Responsive Design

  At 5:15pm to 5:30pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage slide deck