Sessions at SXSW Interactive 2012 about Automobiles on Saturday 10th March

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  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Saturday 10th March

    In Austin Convention Center

  • Electric Car: Lessons Learned in a Global Movement

    by Benjamin Holland

    The electric car could transform the way we think about transportation and energy. This is a disruptive technology that, if successful, may dramatically reduce dependence on oil, enable greater adoption of renewable energy, and shape how drivers think about personal mobility. However, there are many challenges and unknowns ahead. Cities around the world are collaborating to develop electric vehicle ready ecosystems, but will their efforts be successful? This presentation will provide an overview of an international movement, focusing on city leadership and the importance of information exchange.

    At 11:00am to 12:00pm, Saturday 10th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • When Goliath Tries to Steal Your Lunch Money

    by Healy Jones

    It happens in every industry. A neighborhood produce market gets threatened by the new Whole Foods in town. Apple enters a market that a handful of startups were already disrupting. But, no matter how dire the situation may look, small companies can and should have a very clear edge on their Goliath competitors.

    Take an example from the automotive industry. Ford was the first-to-market and seized a bulk of the early market share of drivers internationally. But companies like BMW have found an opportunity in luxury markets Ford can't touch. By seizing car owners who wanted their rides to scream 'luxury' a one-time little guy found success.

    Being a small dog does not translate to weakness. It means you have different assets, like the ability to be fast, nimble and innovative without bureaucracy getting in the way. You have the unique ability to connect with customers and treat them like gods. No matter your industry, if you play your small dog role the right way, when the big dogs come knocking, you'll be ready to come out winning.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip