Sessions at SXSW Interactive 2012 about consumer on Saturday 10th March

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• Multi y Mono: A Cultural Advertising Battle

  by Carl Settles, Leslie Wingo, Sergio Alcocer and Kelli Coleman

  With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

  • Advertising
  • consumer
  • Culture
  • Diversity
  • Marketing

  At 9:30am to 10:30am, Saturday 10th March

  In Room 5ABC, Austin Convention Center

• Eat Shit Sleep: Enlightenment Through Unemployment

  by Jordan Burchette

  After being sold a boom-era bill of goods that promised purpose through 9-to-9 editorial employment, my years of responsible labor gradually gave way to workahol abuse and, finally, workaholism. By the time I realized I had a problem, I was being laid off amid the sparsest job market in four generations. My resultant disillusionment touched off a wholly unspiritual journey that took me across China, Australia and Southeast Asia but, most importantly, my couch. It was there where I regained my sense of self, my sense of meaning and my sense of smell. (Unemployment isn’t so conducive to routine hygiene.) I had became a consumer again, making me a daywalker between those who produce content and those who read it. Being a shiftless non-contributor had realigned my perception.

  This is the triumphant story of one man’s search for enlightenment through unemployment that will culminate with this presentation.

  • Careers
  • consumer
  • Enlightenment
  • Unemployment

  At 12:00pm to 12:15pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

• #SxCincy Haus Party

  by CincyTech

  The #SxCincy Haus Party is from 8-11 p.m. featuring Cincinnati beer and chili and the opportunity to mingle with Cincinnati’s consumer, brand and marketing experts.

  711 San Antonio St. @ the #SxCincy Haus

  • Brands
  • consumer
  • Marketing
  • Party

  At 8:00pm to 11:00pm, Saturday 10th March