by Becky Wang
Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of creativity, we are discovering surprising patterns of human behavior and by extension, a way to accurately predict our desires and our future. In fact, we can quantify movements, behaviors, desires, and moods on a scale that wasn’t possible before a series of advances in processing power, developments in psychology, the science of social networks and collaboration, and most importantly, access to data. As we have evolved from Web 1.0 to 4.0 – in this anticipatory era – what will we dream up next? Beyond addressability and ad relevance, marketing initiatives and product development, how else can businesses utilize these advances? In advertising, industry, & humanity, can we make the leap from inductive logic to intuition? Can we supplement our brain mechanics with these new tools to finally predict what makes us happy?
Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.
by Josh Reich
Real-time data can enslave or set you free. It can also make you dumber. The combination of feedback loops and real-time data can cause great shifts in behavior very quickly. The challenge is to align your interests with those of your users. But real-time data is only useful to customers when it's delivered in the right modality and at the right time and place. Josh Reich of Simple discusses the limits of real-time data and the curation necessary to empower people to make better decisions.
How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.
9th–13th March 2012