Sessions at SXSW Interactive 2012 about Digital on Saturday 10th March

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• All Day Event - PepsiCo Central

  This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

  Austin Convention Center: 1st floor, Palazzo, SW Corner

  • Analog
  • Digital

  At 9:00am to 6:00pm, Saturday 10th March

  In Austin Convention Center

• Help Wanted: Hunting High & Low for Digital Talent

  by Ben Fisher, Jami Hoffman, Lionel Carreon, Winston Binch and Barbara Tejada

  Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

  • Digital
  • Marketing
  • Startups
  • Technology

  At 9:30am to 10:30am, Saturday 10th March

  In Brazos, Marriott Courtyard Austin Downtown/Convention Center

• Anime: More Than Cartoons

  by Craig Crossley, Justin Rojas, Margo Yabs, Mike Laidlaw and Ryo Yamaguchi

  Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

  • Anime
  • Comics
  • Culture
  • Digital
  • Television

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 12AB, Austin Convention Center

  Coverage audio clip

• Everything Is a Remix, so Steal Like an Artist

  by Austin Kleon and Kirby Ferguson

  While many have described the new world of remix culture where “nothing is original,” few have provided practical advice for those of us who find ourselves living and making things in it. Join filmmaker Kirby Ferguson (creator of the video series EVERYTHING IS A REMIX) and artist Austin Kleon (author of NEWSPAPER BLACKOUT and STEAL LIKE AN ARTIST) as they show clips from Kirby's work and discuss how one best goes about being a creator in the digital age.

  • Art
  • Creation
  • Digital
  • Remix

  At 12:30pm to 1:30pm, Saturday 10th March

  In Room 18ABCD, Austin Convention Center

  Coverage audio clip

• Does the 49th parallel exist in social media?

  by Keith McArthur, Richard Binhammer, David Jones, Dave Fleet and Julie Tyios

  Hot, Cold. Up, Down. Canada, US…. are we really poles apart? When it comes to the online space do Canadians differ from the rest of the world?

  When it comes to time spent online, Canucks spend more hours surfing by almost twice the worldwide average. Added to that, a recent Comscore report indicates that 1 in 5 Canadians own a smartphone, putting us just above US penetration levels. This panel will discuss the behavioral variances that drive social media strategy for companies marketing in Canada. Regulation, trust, privacy and technological contrasts - or similarities - will be discussed in terms of how these operating differences impact the Canadian market.

  We are pleased to have Richard Binhammer (Dell), Dave Fleet (Edelman Digital), and David Jones (Proximity) and Julie Tyios (JugnooMe) on this panel, which will be moderated by Keith McArthur (Rogers Communications). Is there really a “border” online? Join us to find out!

  • Canada
  • Digital
  • Internet
  • Mobile
  • Social Media
  • the disappearing relevance of ‘borders’.

  At 3:15pm to 4:00pm, Saturday 10th March

  In Canada House / Old School Grill

• The Hottest in Southeast Asia and Singapore's Digital Media Landscape

  by Joachim Ng, Keith Ng, Kelly Choo, Robert Kim and Steven Tong

  The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.

  • Asia
  • Digital
  • Media
  • Trends

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon K, Hilton Austin Downtown

  Coverage audio clip

• AMODA Digital Showcase + Laptop Battle

  The Austin Museum of Digital Art presents a party featuring video projections, interactive installations, and a Laptop Battle, in which 8 musicians use killer beats to duke it out in a tournament-style event. More details at www.amoda.org

  • Art
  • Austin
  • Digital
  • installation
  • Interactive
  • Party
  • Video

  At 8:00pm to 1:55am, Saturday 10th March

  In Mohawk