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Sessions at SXSW Interactive 2012 about Entrepreneur on Saturday 10th March

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  • Skirts at South By

    Reverse Pitch – organizations focused on women in business pitch their services to a panel of entrepreneurs.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon D, Hilton Austin Downtown

  • TechStars Live!

    TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon H, Hilton Austin Downtown

  • Eve Blossom Book Signing

    Eve Blossom signs her book ‘Material Change: Design Thinking and the Social Entrepreneur’ at the SXSW bookstore

    At 10:05am to 10:20am, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • (Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle

    by Tom Poppendieck, Mary Poppendieck, Chad Dickerson and Ash Maurya

    Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • The Start-Up of YOU: 21st Century Career Strategy

    by Ben Casnocha and Reid Hoffman

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • P-Cubed: Building a Happy, Positive Startup

    by Ron Gutman

    Smiling is more than just the result of happiness – it can actually help create happiness. And creating happiness at work is essential to building a highly successful company.

    Ron Gutman, author of one of the most “Liked” TED talks of all time (the Hidden Powers of Smiling) and founder and CEO of HealthTap, discusses current research about how smiling and happiness can change lives and social situations, and are at the core of effective companies where employees love to work, and reveals methods (including creating and honoring a company Vision and Credo and shared values) for building a highly-successful, smile-filled company through a culture centered on Three-Ps: Positivity, Purpose and Priorities. These form the building blocks of innovative entrepreneurship.

    By promoting, respecting, embodying and hiring for these qualities, companies are better equipped to overcome the challenges inherent in innovation (positivity), attract the right talent, supporters, and partners (strong purpose), and move faster and accomplish more (priorities) – all with happier employees.

    At 11:30am to 11:45am, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Creative Energy: Renewing the Fight for Renewables

    by Paul D Miller (aka DJ Spooky), Tara DePorte, James Slezak and Edward Morris

    Electronic musician, turntablist and author DJ Spooky (Paul D. Miller) joins Ed Morris (Canary Project), James Slezak (Purpose.com) and Tara DePorte (Human Impacts Institute) in an interactive session to explore how social entrepreneurs, artists and creative technologists are combining forces to reinvent the movement to evolve beyond fossil fuels.

    20 years after the 1992 Rio Earth Summit and the first global pledge to stop climate change, major polluters in the United States can still emit unlimited quantities of carbon into our atmosphere at no cost. Meanwhile, a well-funded machine works 24/7 to convince Americans there's nothing bad happening - so oil, gas and coal companies continue business as usual. Clearly the green movement needs to take it up a notch. So what is being done to apply cutting-edge social organizing technology, smart branding, product design and the creative arts to solve this problem? How can this bottom-up work support the national and global challenge? What else do we need to do?

    At 12:30pm to 1:30pm, Saturday 10th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

    by Patrick Vlaskovits, Manuel Rosso and Steve Blank

    Talk by legendary startup guru Steve Blank on today's world of tech entrepreneurship, followed by an opportunity to hear from the authors of upcoming startup books.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

    by Boonsri Dickinson, Mark Stanley, Mike Mcgeary, Andrew Rasiej and Laurent Crenshaw

    SOPA and PIPA were neither the first time nor the last time entrepreneurs and innovators got involved in policy matters, but it can be a watershed moment in a sustained approach to active policy interaction and development. Engine Advocacy, a new group based in San Francisco is creating new ways for members of the startup community to get involved with their government, and help create a better environment for startups and high-growth business to thrive.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, AT&T Conference Center

  • X of Y: How to Ensure Your Startup Is Defensible

    by Peter Coles, Katia Beauchamp, Eric Koger, Sam Shank and Dave Gilboa

    Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.

    On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip

  • Tech Cocktail's #Startuplife Celebration presented by .CO

    TechCocktail.com is kicking off the SXSW Startup Village with its mixer-style event that gives startups a space to exhibit in a fun expo style. Cocktails will be served! We welcome entrepreneurs, startups, investors and all tech enthusiasts with a SXSW badge.

    At 6:00pm to 9:00pm, Saturday 10th March

    In The Stage on Sixth

  • Texas MBA ignites SXSW Startup Village

    Meet faculty, students, and alumni from The McCombs School of Business Texas MBA Program involved in the entrepreneurial community.

    At 6:30pm to 8:30pm, Saturday 10th March

    In Vince Young Steakhouse