Sessions at SXSW Interactive 2012 about Games on Saturday 10th March

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  • Future of Game Development on Multiple Platforms

    by Chris Dewolfe and Michael Snider

    Take the dynamic world of cross-platform gaming and mix it with the knowledge garnered from the former CEO and co-founder of MySpace and you’ve got a behind the scenes look at the ins and outs of the $5.5 billion social gaming market. Now helming Social Gaming Network (SGN), Internet pioneer DeWolfe is best known as co-founder of MySpace, the online network that redefined the concept of socializing around shared interests. With his finger always on the digital pulse, Chris sits down with USA Today’s Mike Snider to discuss the social gaming opportunity, lessons learned…and how cross-platform gaming is adding up to big bucks.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 4-5, Palmer Event Center

    Coverage audio clip

  • Journalists Discuss the Future of Games

    by Ross Miller, Matt Buchanan, N'Gai Croal, Morgan Webb and Jamin Warren

    We've gathered the brightest and most opinionated minds from Kotaku, Destructoid, KillScreen and the Verge to discuss emerging topics in video game development. Topics will include: how mobile/tablet could kill consoles, connectivity across all gaming platforms, movement-based interfaces, adaptable AI, games in education and game devices as cross-over consumer products untethered from consoles. Join us in a very animated and informative conversation about the future of games.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 1-2, Palmer Event Center

  • All Day Event - ScreenBurn Arcade

    The 2012 SXSW ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. ScreenBurn brings together the different worlds of gaming, including console, PC, mobile, toys, board games and comics to SXSW registrants and the general public through hands-on demos, panels, tournaments, networking events and more. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.

    At 12:00pm to 9:00am, Saturday 10th March

    In Exhibit Hall 1, Palmer Event Center

  • SXSW ScreenBurn Arcade Stage Presented by IGN Pro League

    Schedule available at SXSW.com.

    At 12:00pm to 9:00pm, Saturday 10th March

    In Exhibit Hall 1, Palmer Event Center

  • Alternative Funding for Game Development

    by Matthew Kozlov, Kellee Santiago, Michael Shirley, Cindy Au and Ted Regulski

    Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 1-2, Palmer Event Center

    Coverage audio clip

  • Building Great Games in HTML5

    by Erik Möller

    I took a platform game published on Win/Mac/iOS and its 100,000 line C++ code-base and turned it into an HTML5 game running on desktop, mobile and even TVs. This talk is the story of how that happened and also gives some great tips and tools for anyone aspiring to make games using HTML5.Building a game is never a trivial job and doing it on a platform in constant development can be even harder. That said, the advantages of HTML5 greatly outweighs the disadvantages. HTML5 is quickly turning into a great game development platform which offers well tested solutions to many of the peripheral problems you normally have to deal with when making games.With these solved for you already you can focus on creating a great game and an awesome user experience!I'll share what I've learned and hopefully the talk will make the process easier for anyone else building games in HTML5. I'll also talk about a new exciting open source project allowing you to leverage WebGL and COLLADA in your games.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

    by Iein Valdez and Michael Manoochehri

    In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

    At 12:30pm to 12:55pm, Saturday 10th March

    In Rainey St

  • Cloudy with a Chance of Gaming

    by Darryl Eaton, George Miranda, Ari Levy, Megan Wohlford and Allan Leinwand

    Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 4-5, Palmer Event Center

    Coverage audio clip

  • Bridge the Gap Between Casual vs. Hardcore Games

    by Jack Buser and Scott Rohde

    With the emergence of highly accessible electronic games developed for Facebook and smartphones, there has been a clear democratization of electronic gaming that has led to many people discovering video games for the first time. It has also caused some to suggest that console game companies such as PlayStation, Nintendo and Xbox could struggle to survive against the games targeting casual gamers from companies like Zynga and Glu. However, what these casual gamers are really showing is that the expansion of this technology is opening up new gameplay opportunities to the advantage of developers. Technology is progressing in many ways, helping developers improve the game experience. For example, technology is making games part of everyday life. Rendering technology is also becoming increasingly available and powerful. This combination creates game experiences that are more diverse, and many games are now blurring the line between casual and hardcore games.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 4-5, Palmer Event Center

    Coverage audio clip

  • Live the Game: A Lifestyle with a Gaming Sense

    by Peter Swearengen and Tish Shute

    Peter Swearengen, Executive Producer at Stupid Fun Club, Inc., and Tish Shute, Reality Architect, Stupid Fun Club Inc, will explore the cross pollination of games with life. Peter and Tish will talk from the often competing perspectives of immersive transmedia gaming experiences and social engagement in life. They will discuss how the next generation of mobile local social games and lifestyle apps will create opportunities to experience new dimensions of life, and lifestyles with a gaming sense.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 1-2, Palmer Event Center

  • Games 4 Change: Great Power, Great Responsibility

    by Asi Burak

    This talk will address the power of computer and video games as a mature entertainment medium and a largely untapped art form. It will make an impassioned case for using games for social impact and learning, with an overview of the latest trends and core challenges game developers and funders are facing.

    Burak will share case studies and success stories from around the world, including his unique entry into the field, leading the team behind the award-winning game “PeaceMaker”.

    Attendees will learn about the field at large and how Games for Change is leading the future of this movement on the global stage, and engaging policy makers such as Vice President Al Gore and Supreme Court Justice Sandra Day O'Connor.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 4-5, Palmer Event Center

    Coverage audio clip

  • Mobile Games: The Secret Sauce Is Social

    by Eiji Araki

    As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Surviving the Night: An International ARG Tell All

    by Brandon Schmittling, Sean Mahan, Thomas Lotze, Markus Hametner and Sam Lavigne

    Each Summer, thousands of people of all ages and interests participate in local variations of the alternate reality game known as "Journey to the End of the Night", a free, non-sponsored, community-supported race through the streets of major metropolitan cities. The rules are simple but the outcome is anything but: Players travel between checkpoints as fast as they can while avoiding being caught by chasers. Those who survive are rewarded while those who are caught become chasers themselves. Based on the successes of SFZero's model of collaborative gaming, Journey to the End of the Night has grown into an international cultural phenomenon and continues to fascinate new players year after year.

    This panel brings together game organizers from the EU and both coasts of the United States to discuss the motivation, planning, and concept development behind each Journey, the need for mass-culture events free of mainstream influence, use of mobile gaming technology, stories and unique insights from the field, and what has been learned from more than 20 combined years of planning and executing this unique alternate reality game.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 1-2, Palmer Event Center